Exhibitors and booth teams
Trade Show Badges
Print booth staff name tags with your company name large enough for buyers to read while they walk the aisle.
Events and conferences
Recommended templates
- Show header, a role tab, the exhibitor's company up front and a booth number footer.Use this template
- A bold side stripe carries the role; first name leads in large type for easy reading across a room.Use this template
- Unmistakable visitor badge with who they're visiting and a write-in date line.Use this template
Make every name easy to recognize
Give booth staff matching badges that put your company name where buyers can read it, with room for each person's name and role. Print the same design for your private reception or dealer event, and wear organizer-issued credentials wherever the show requires them.
Groups people often use
- Exhibitor
- Booth Staff
- Attendee
- Buyer
- Press
- Setup Crew
What to include
- Company name in large condensed capitals across the top
- First name big enough to use in conversation
- A role such as Booth Staff, Buyer or Setup Crew as the group label
- An ask-me-about line in the custom field: product line, territory or languages spoken
- Booth number for staff who walk the hall or sit in on sessions
- No personal phone numbers or email addresses; business cards handle those
Making a company name readable from across a trade show aisle
Put your company name high on the badge in a readable, high-contrast band, with the staff member's first name directly beneath it. Condensed fonts can help a longer business name fit, but preview the result at actual size before printing.
Official show badges, lead retrieval and where printed badges fit
Use these badges to identify your booth team or guests at a private reception, while keeping any credentials issued by the show organizer visible. The maker does not connect to registration, lead retrieval or venue access systems.
Color-coding exhibitors, buyers and setup crews at a private show
Use the Group field for exhibitors, buyers and setup crews, with the company in its own field and an optional account representative in a custom line. Sort the buyer list by company before printing so reception staff can hand out each dealer's badges together.
How to make trade show badges
Open Trade Show Exhibitor and set the company band
Pick Trade Show Exhibitor at 4 x 3, upload your logo, and set the {{company}} line in Oswald capitals with auto-fit so every company name fills the top band.
List booth staff and crew with roles
Paste one line per person as Name, Title, Company, Group with Booth Staff, Exhibitor or Setup Crew as the group, or import a CSV that adds a Custom1 column for product line or languages spoken.
Run the ten-foot aisle test
Step through each badge in preview, then print one on plain paper, hold it at chest height, and have a colleague read the company name from about ten feet away.
Print for the booth and pack spares
Export the PDF, print on cardstock or insert sheets, and bring a few extra badges in the booth kit for staff added the week of the show.
Questions about trade show badges
Can these trade show badges replace the official badge from the show organizer?
No, organizer badges typically carry barcodes or QR codes for lead retrieval and are checked at hall entrances, while badges printed here have no scannable codes and no link to show registration. Wear them alongside the official badge to show your company name and staff roles, or on their own at events where you control entry, such as a private buyer reception.
What should booth staff name tags say besides a name?
Keep to what starts a sales conversation: company, first name, a role such as Sales or Product Specialist, and one custom line like a product line, sales territory or languages spoken. Leave off phone numbers and email addresses, because staff hand out business cards for that and a badge worn in a public hall is a poor place for contact details.
Which font keeps a long company name large on an exhibitor badge?
Condensed display fonts like Oswald and Bebas Neue fit more letters per inch than wide fonts, so a long company name stays bigger across a 4 inch badge. Set the company line in capitals with slight letter spacing and turn on auto-fit, which shrinks only the names that would otherwise overflow the width and leaves short ones at full size.
How should setup crews wear badges during trade show move-in?
Clip-on holders or badges worn high on a work shirt stay out of the way better than lanyards, which snag on crates, carts and booth hardware. Print crew badges with a bold Setup Crew label and the booth number in the custom field, and follow the show's move-in rules, since the venue may require its own contractor or exhibitor credentials.
Can I make name badges for buyers attending our private trade event?
Export your RSVP list to a spreadsheet with Name, Title, Company and Group columns, set Group to Buyer for invited retailers, save as CSV and import it. Buyer badges get their own accent color so staff recognize key accounts, and the list is processed in your browser rather than uploaded to a server.
Do printed exhibitor badges hold up for a three-day show?
Paper inserts in clear holders last several days indoors without trouble. Print on heavier cardstock if your printer feeds it, let inkjet prints dry fully before stuffing holders so ink does not smear on the plastic, and keep spares in the booth kit. Laser prints resist smudging better if a badge gets splashed at a reception.
Your badges, printed in minutes
Start with Trade Show Exhibitor, add your logo and names, and print your first set free for up to 500 people.